Design. Storytelling. Strategy.
Bringing ideas to life through
visuals that connect
I’m Lauren McDowell, a creative storyteller with a passion for design, marketing, and visual media. By day, I work as a Marketing Specialist, building brand presence and crafting strategic content. By night (and sometimes weekends), I bring stories to life as a Freelance Video Editor, blending technical skill with an eye for detail. Whether it’s shaping a brand’s voice or editing the perfect sequence, I love turning ideas into visuals that connect.
Branding
At Crane Pumps & Systems, I help strengthen our brand presence through consistent visuals and clear messaging, creating assets that build trust and recognition across all channels.
Video Editing
I love transforming raw footage into stories that connect. Whether it’s a fast-paced promo or a cinematic piece, I focus on pacing, emotion, and flow to keep audiences engaged.
Mixed Media
I enjoy mixing photography, graphics, and digital art to create bold, layered visuals. It’s all about experimenting and finding new ways to make ideas pop.